In this first interview, find out more about Magic Trailz (South Netherlands) EstiMates (Southwest Finland) & Dutch Rose Media (South Netherlands), who will be responding to the challenge of improving a healthy lifestyle and mental health through play and exercise for families using outdoor gamification with their project “Magic Trailz”.
Could you tell us about the activity and the purpose of your companies Magic Trailz, Dutch Rose Media and EstiMates?
We aim to increase physical activity among children by using gamification and AR technology. Additionally, we seek to gain deeper insights from the data to evaluate the product’s impact. Estimates specializes in data analysis, Dutch Rose Media excels in AR technology, and Magic Trailz leads the creative aspects, including story creation, 3D/video content, marketing, and sales.
What attracted you to DIGIT-PRE?
The opportunity to collaborate with cross-border experts allows us to leverage each other’s expertise to achieve better market outcomes and create opportunities for launching our product outside of the Netherlands.
Could you describe your common project "Magic Trailz" in a few words?
““Magic Trailz” is an innovative product designed to enhance family well-being through an outdoor treasure hunt application. Addressing sedentary lifestyles, the project combines data analytics, geocaching, and AR technology to promote physical activity and family bonding.
What challenges have you faced so far when working with a partner from another country?
Generally, there aren’t any significant problems. However, creative and brainstorming sessions are less effective online compared to in-person meetings. Our culture and way of working are well-aligned for in-person collaboration.
Finally, have you already taken part in a European project before? If not, what are your concerns? If so, why do it again?
At InnoBeweeglab, we have previously participated in a European project and would gladly do so again. Such projects provide valuable networking opportunities and the potential to advance our product to a higher Technology Readiness Level (TRL).
