In this interview, find out more about Lifesify (Sweden, Skane) & En Frisk Generation (Sweden, Vasterbotten), who will be responding to challenge of improving our children’s well being with their project “A Healthier Tomorrow”.
Could you tell us about the activity and the purpose of your companies?
Lifesify is an innovative company dedicated to enhancing well-being through digital solutions. We excel in creating a supportive digital environment for well-being. Our AI solution guides users towards improved well-being and can be applied in various healthcare areas. We know that by delivering the right information to the right individual at the right time, we can create better well-being.
En Frisk Generation is a non-governmental organization (NGO) committed to improving health equity. It focuses on promoting active lifestyles among children and families, especially in socio-economically disadvantaged areas, aiming to bridge the health gap. EFG offers a range of free, health-promoting activities. These include sports, outdoor life, nutrition education, and parental support programs. En Frisk Generation’s initiatives are particularly designed for children aged 4 to 12, integrating health education with fun and engaging activities.
What attracted you to DIGIT-PRE?
First, the opportunities to find new project partnership. But also the experts network provided on different topics like
- Business and Commercialization Coaching
- Access to Finance
- Networking and Partnership Building
- Marketing and Market Access Strategy
- Regulatory and Legal Guidance
Could you describe your common project "A Healthier Tomorrow" in a few words?
“A Healthier Tomorrow” confronts the escalating issue of mental and physical health deterioration among children and families in socio-economically disadvantaged areas, a challenge magnified by limited access to resources and support.
By combining Lifesify’s proven digital solutions and knowledge and En Frisk Generation’s effective community health programs, we’re creating a more accessible, integrated approach to health education and support. Our interactive tools are designed to engage children in physical activities and provide nutritional education in a way that’s both fun and informative. We also offer tailored mental health support to address the specific needs of each user, along with strategies for parental involvement to ensure that healthy habits are reinforced at home.
By focusing on stakeholder engagement, “A Healthier Tomorrow” ensures that the solution is not developed in isolation but is instead a collaborative effort that reflects the insights and needs of those it seeks to serve. Monitoring and evaluation are integral to our strategy, allowing us to measure impact, ensure scalability, and refine our approach. We aim to bridge the gap in health equity, offering a pathway to a healthier future for children and families who need it most.
What challenges have you faced so far when working with a partner from another country?
Since we’re the only partner with two Swedish organizations from different regions it has been easier to get together and start the development almost immediately.
Both organizations also have experience from collaboration with companies/organizations from other countries which is a key-factor in the further step of moving the solution into other markets.
Finally, have you already taken part in a European project before? If not, what are your concerns? If so, why do it again?
No we haven’t taken part in a project like this before.
We have some concerns about the administration and budgets, but it feels “doable” so far.
The opportunity to find new markets together with “experts” from each country is a unique opportunity.
