In collaboration with two entrepreneurs, InnoBeweegLab has launched a new company aimed at getting more people active in innovative ways. On Thursday, October 31, 2024, Magic Trailz BV was officially founded. Magic Trailz develops Augmented Reality (AR) routes and treasure hunts that encourage people to get moving in a playful manner. The establishment of the company marks a significant step towards further growth and development of its unique offerings.
Magical Walking Routes with Magic Trailz
Magic Trailz creates routes and treasure hunts that enhance outdoor experiences with imaginative 3D animations, images, and videos. By combining augmented reality (AR) technology with storytelling, geocaching, and gamification, Magic Trailz turns interactive treasure hunts in any setting into a captivating experience. With AR, a magical layer is added to the real world, immersing children in enchanting adventures that blend imagination, movement, cultural education, and history. Magic Trailz makes every leisure environment unforgettable for children. Through exciting story adventures and playful interaction, Magic Trailz aims to inspire children to move and discover the world around them in new ways.
InnoBeweegLab
Magic Trailz was developed from an idea at InnoBeweegLab and evolved into the innovative product it is today. InnoBeweegLab was instrumental in designing various storylines and in testing and launching the initial routes. During multiple pilot projects, extensive research into user experiences led to optimizations that have made Magic Trailz a success.
Independence
With the founding of Magic Trailz BV, the “spin-off” is ready for the future. Independence provides greater scope for new collaborations, further innovation, and the expansion of AR routes. Both the founders of Magic Trailz and InnoBeweegLab are excited about this next step and look forward to making the Netherlands a more magical and healthier place!
